This is the website for a school that will soon be fully operational as part of our business. It was created as the only school where you can improve your skills through one-on-one instruction at an affordable price.
However, after starting operations, we concluded that it wouldn't expand as is, and while conducting hypothesis testing and improvements not only for the website but for the business itself, we are gradually approaching the core of the business with the most demand.
As a new business, we first launched a minimal website. This is because we understand the importance of releasing it first and testing it without spending a lot of budget or time. After releasing it and analyzing the inquiries and interview content we received, we concluded that it would be better to consider a different direction.
And now, based on the information obtained from the initial release, we are trying to create a completely new form of school. Regarding the new school idea, the survey and interview results have been quite positive.
In this website creation, a major point was "creating and testing it without spending time or budget" to first verify its potential as a new business. As a result, finding a new, truly marketable school model with minimal risk is of great value.
With typical website creation, it's common to spend a large budget and a lot of time on a new business, even when it's uncertain whether it will sell. And that approach carries significant risks at a stage where whether it will sell is merely a "hypothesis". Frankly speaking, it's not a suitable method for new businesses.
That's why we believe that if a new business is still a "hypothesis", it's important to refine both the website and the business while testing them without spending a lot of budget or time.
Initially, we hypothesized that the core of the school would be affordable one-on-one instruction. However, after re-conducting the research, we realized that people who want to become freelancers or learn creative skills, especially website creation, now have different needs.
Therefore, we are currently rethinking the business from the ground up, and restructuring the business itself as a school for those who want to acquire skills for the next generation of freelancers and creatives.
This kind of business-oriented trial and error is conducted not only for our own business but also with our clients. Typically, website production companies and freelancers know how to create beautiful websites, but they don't know how to revitalize the business itself and make it profitable.
However, because we conduct such trial and error in-house, we have accumulated a vast amount of know-how in business development itself. We view websites as a weapon to increase business value, and by thinking in conjunction with business creation and marketing, we can truly produce results.
The project was completed in one month. This is because, for a new business, it was crucial to test hypotheses quickly and verify if it would succeed as a business. Therefore, the initial focus was on "verifying business potential while observing actual reactions," and it was created in a way that made it easy to refine from there.
Regarding the estimated budget, for a site of this scale, a simple quote (not a monthly subscription) for future production would be approximately 500,000 to 1,000,000 JPY.
When including new business development consulting, we often charge a monthly fee. When developing a new business, it's crucial to work together, brainstorming ideas to get closer to the essential needs, so it requires not just creation, but a medium-to-long-term perspective.
Homepage :
https://uptick.ink/
