We assisted a company with new business development. We created 3 types of landing pages and verified their respective results. We significantly changed the concept and presentation for each landing page to investigate which direction would yield the best results. Based on those results, we will determine the direction of the new business.
We were able to appropriately verify business possibilities and determine the best direction for business development. Furthermore, through concept verification, we were able to convey how to conduct website verification for new businesses so that the client could implement it internally.
In concept verification, over-selling is not good. For example, excessive marketing measures can draw out more than the inherent appeal of a product or service, so if too much effort is put into marketing, it becomes impossible to accurately judge how much the product or service is truly desired. Therefore, a landing page that appropriately expresses the true capabilities of the product or service is necessary.
First, we explored and created the appropriate expressions to accurately verify the product or service. In this case, we intentionally had the client create the wireframes. This was also aimed at improving the client's website skills.
Therefore, we also provided website consulting for the landing pages. The client led the planning and production, and we supported them. This allowed know-how to accumulate within the team, enabling them to independently drive new business development internally.
In the production process, we discussed verification directions and repeatedly made proposals to determine the direction of business output. We also ran and delivered advertisements, and based on the respective access data, we provided support for analyzing and presenting business possibilities.
From a technical perspective, we provide a full range of services including design, coding, and even manga writing. We will implement what we believe to be the best method, utilizing all our available technologies.
Production that includes such verification is slightly more expensive than general landing page production, with one landing page starting from 500,000 yen. This is because hypothesis testing and improvements are continuously repeated approximately every week during the period, so the production cost and operation cost are included.
Nevertheless, we also convey the necessary knowledge, know-how, and methodologies for building new businesses. Considering it as landing page production that includes corporate training, website, and new business consulting, even 500,000 yen would be considered a bargain compared to other companies. Additionally, there may be price fluctuations of around 30% depending on the amount of effort required.
We would appreciate it if you could consider a period of approximately 2 months, including both production and verification. If you wish to conduct website verification to jointly discover the direction of a new business, please feel free to consult us.
