We created the website for Dr. Tomoko Kobayashi, a dermatologist and doctor of medicine. Until now, most websites centered around medical professionals, including dermatologists, tended to look rigid, serious, and designed to convey trust.
However, since it deals with glycation, which is also deeply familiar in beauty, we aimed for a website that is not like traditional medical sites, but rather cute and stylish while still earning trust.
Originally, because it deals with the catchy field of glycation, the brand had strong appeal and was easy to market. Therefore, when our company designed and created the website, we focused on how to bring out that catchy content and make it easy to convey.
First, a complete rebranding. By creating a cute, stylish, and luxurious website, we aimed to make it easily memorable when compared to other dermatologists. Furthermore, by converting most of the sub-pages into a blog, we designed it to make content updates and dissemination easier. We created a site that allows Dr. Kobayashi to maximize her content power.
The challenge here was that there were no effective places or pathways for content distribution. Even though she already possessed knowledge and catchy content, she couldn't effectively showcase it. What our company needed to achieve was to create a mechanism to effectively spread the appealing content of glycation.
Therefore, by strengthening cooperation with SNS and setting up a blog, and by prominently featuring killer content that easily attracts customers, such as recipes, workouts, and skincare, we made it possible to deliver content that is more interesting to users in the optimal form.
The production took about 2 and a half months. The approximate budget for creating such a site is around 600,000 to 1,000,000 yen. Including templates, the number of pages created is 6. We introduced WordPress and created it as a communication medium similar to a media outlet.
Adding an article distribution mechanism will increase the price, but if you want a website that strengthens your marketing power, you should definitely include it. Currently, both SEO and web marketing prioritize the appeal of content.
In particular, a blog is an excellent place for users who have seen content on SNS etc. and thought 'I want to know a little more deeply' to delve into knowledge. By incorporating it into your marketing funnel, you will be able to gain more core fans.
